5.12.2009

Weekenders vs Lifestyle

Bicyclists are something you see a lot of at Farmers' Markets, but there are two distinctive types:

1. Cyclists who ride everyday, whose bike is their main mode of transportation. Bicycle cap optional. Tattoos a must. Black rimmed glasses recommended.

2. Weekenders. You know, the 30-something professional who heard on NPR that riding bikes is good for you, and read an article in The New Yorker about how farmers' markets are the fastest growing food market in the U.S. So they dust off their pastel fixed gear Trek cruiser with the basket on the front, don their expensive helmets and head down to the market to purchase produce that will probably go bad before its used.

I love observing folks at these markets. You can tell a lot about people by watching them in the farmers' market environment.